FetchWalk
Approved brand direction

Local walks.
Happy tails.

The first FetchWalk rollout is shaped as one clear offer: dependable weekday dog walking with a playful edge, direct copy, and a storefront presentation pulled from the approved brand board.

Review first packageView approved brand kit
30-minute core walk

One focused offer to launch the catalog cleanly.

Neighborhood first

Local, practical coverage for weekday routines.

Pending approval

Proposal only. No service row or checkout has been created.

First bookable offer proposal

FetchWalk rollout

Happy Tails Walk

Pending owner approval

A neighborhood-paced midday walk built for workday relief, bathroom breaks, sniff time, and a calmer dog by the time you get home.

Price

$28

Duration

30 minutes

Positioning

We walk. They wag. You relax.

  • Neighborhood route matched to your dog's pace and comfort level
  • Fresh water and quick paw check on return
  • Short, direct walk recap with anything worth flagging
  • Positioned for recurring weekly bookings once approved

First rollout proposal

One clear package. No crowded menu. No fake-live checkout.

This rollout keeps FetchWalk focused on the single service most likely to convert first: a local midday walk for workday coverage. It stays visibly branded and explicitly unlaunched until the owner approves product creation.

Package setup

Happy Tails Walk

Busy local pet parents who need one dependable weekday offer before the rest of the menu expands.

Offer structure

Start with one 30-minute walk at $28. It reads as the everyday hero offer and creates a clear base for later relief visits or longer walks.

Approval guardrail

The storefront can preview this offer, but it stays marked as pending until the owner approves a real service row and booking path.

Visual source of truth

The approved brand kit board anchors palette, type, logo language, and image direction for this rollout.

Approved FetchWalk brand kit board

Copy tone

  • Lead with bold, punchy lines: Local walks. Happy tails.
  • Keep reassurance short and practical, not soft or precious.
  • Use confident neighborhood language over generic pet-care phrasing.

Imagery direction

  • Feature one happy dog in motion, outdoors, with the walker in-frame only as support.
  • Prioritize warm natural light, close crops, and leash-detail moments over studio shots.
  • Use lime doodles and dark framing to echo the brand board without turning the page into a collage.

Storefront presentation

  • Open with one hero offer instead of a multi-package wall.
  • Keep the main CTA in Fetch lime with rounded pill treatment pulled from the board.
  • Mark the package as pending owner approval until the service row and checkout flow are created.

What the first offer promises

The package language stays practical and direct. It is not positioned as luxury care or generic pet sitting. It is a reliable neighborhood walk that gives the dog a reset and the owner breathing room.

Launch rule

Do not create or publish the real service until the owner approves this package.

This task stays proposal-only. The site can preview the offer language and visual direction, but no product-side mutation should run yet.

Live catalog state

Storefront services

Existing service rows still render here, but the proposed FetchWalk first offer remains a preview until approval.